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Book Title | Business Communication |
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Author | Anshul Wadhwa, Payal Wadhwa |
Language | English |
Pages | 336 |
Course | BBA - 2023 |
Semester | 1st Semester |
Edition | 2021 |
Solved Papers | Upto 2020 |
SYLLABUS
UNIT-I
Business Communication – Nature and process, forms of communication, role of communication skills in business, communication networks, barriers to communication.
UNIT-II
Communication Skills: Listening skills – cognitive process of listening, barriers to listening, reading skills, speaking skills, public speaking, voice modulation and body language.
UNIT-III
Written Communication – Types, structures and layout of business letters; presentative letters – sales letters, claim letters, employment letters, writing memo, notice and circular.
UNIT-IV
Business Reports – Purpose and types, framework of business reports, presentation of reports, brochures, issuing notice and agenda of meeting and recording of minutes of meetings.
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